• PhuelMedia

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The Good. The Great. The Messy

Freelance Life

Making it Count

Phuel Media was forged in doom and gloom years by myself, Sarah Jane. The 2009 GFC gave me an opportunity to explore something I may not have otherwise had the guts to do. Forced to leave the comfy life and chase my big crazy dream, I struck off on my own and been delivering results that look the business ever since.

Founded in 2011 but I have roots that go much deeper. Backed by a diploma in "Making Shit Look Good", I have over 20 years experience designing for clients across Australia, New Zealand and the UK.

Lets be real, it’s not all glam. Some days are smooth and peachy, others stressful and just plain crazy but I believe if you make the creative process an experience - take time for good kinds of distraction - it will ultimately pay off. There’s something to be said about staying inspired, keeping my head in the clouds but feet on the ground.

So if you’re someone who likes their coffee how I like my type... Black...
Welcome, I think you’ll fit right in here.

Creativity, innovation, but also communication and knowledge.

Good design is

I love what I do

Top Notch Creative

and you will too

My madness of a method is really quite simple. I listen actively, asking questions and exchanging ideas. Then round up a piece of blank paper, pen, coffee and take a stroll down inspirational lane.

Brand

There is nothing more adventurous and exciting than a new brand, a new journey, a chance to inspire a following. Brand is so much more than a Logo or a Tagline - it’s the powerful life of your company.

I don’t just set out to design Logos I aim to help build Brands that people want to respond to, praise and be inspired by!


Let's Talk

Graphic Design

Looking beyond the surface of things, exploring both the smallest of detail and the big picture to create rave-worthy, memorable experiences, are hallmark of my design work.

I take every component of the project - Concept, Design, Layout, Print - and execute brilliant solutions.


Don't Be Shy

Advertising Media

Using text and image to make visual connections - planting seeds of ideas to get you seen out in the world - engaging more customers through advertising mediums; e-Newsletters, Magazine Adverts, Innovative Billboards and more.

Together we’ll curate visually appealing media to entice your target audience.


Go On

Print

Designing for print does not just mean ink on paper, a strong background in print design helps me determine positive user experience - how it will be used, priority of information and considerations for extra features like Spot UV, Die-Cutting, Embossing or Specialty Stocks.

I’m talented at my craft, pedantic in my finish and have the experience plus knowledge to get you looking sharp.

Why Phuel Media

Easy to get on with, I love collaborating with clients, genuinely taking the time to get to know you on a personal level. It’s not all business! I feel pretty lucky that each day I can do what I love most and working from home provides me with unconditional space for creativity and expression. A stimulated creative is a productive creative!

What I Do Best

Over the past decade I’ve taken my passion to a wide range of clients in various sectors, consistently producing results and gaining respect along the way. I listen and hear your story so that I can understand you, by understanding you I can then sense how best to approach your briefs. Whatever the approach heck… you can count on me to achieve your goal.

My Promise

I’m still just as enthusiastic as my 8 year old self discovering “tickle me pink” crayolas for the first time (25 odd years ago I might add. Yeesh!) and until that passion eludes me, I will continue to crack down on ideas that are strong, relevant and most importantly inspiring for both you and your audience.

Feedback

My creative advice, skills and experience allow you more time to focus on what you do best, your business. The value I bring to clients is continually proven by results, in other words you’re in safe hands!
Have a read through some of the rave reviews to gage an idea of what you can expect.

Check the Goods

Case by Case

It's Part of the Adventure

In an ever-changing market place it has become more vital than ever to produce effective design that creates the right impression on the right people.

"Practice safe design:
Use a concept."

Petrula Vrontikis

Let’s Talk

My Story

A Look Inside

The Curiosity, The Passion, The Drive

Born when I was very young. I'm a designer, a creative Auckland-bred mother of 2 with an affinity for relaxed chic styling, fondness of babyccino dates with my mini’s and what some might call a tenacious drive for excellence.

Curiosity

Mama. Baker. Photographic Hobbyist. Graphic Designer. Sleep Deprived. Pinaholic. Coffee Drinker. Director at Phuel Media.

I grew up youngest of 4, raised by two non-creatives that supported the idea of their sporty little girl pursuing a seemingly impractical career direction. After a dabble in landscape design an admissions consultant took a chance on my under-developed portfolio and I fell in love with Graphic Design – I was hooked.

I didn't get far in design without a love of art, or in life without a curiosity for the world beyond what was around me.

Passion

There are tons of people who have to keep working from home and at the most inconvenient times, but wanting to keep working? Am I crazy? No, passionate.

Certainly I immerse myself in pinterest, lifestyle blogs, magazines and books but often the most unexpected inspiration fueling my passion comes from day-to-day life moments.

Offline, I take photos almost daily, chase after my little terrors like the tiny tornados they are and embrace the simple pleasures like a meticulously organised office space, hot cup of coffee or a long over-due catch up with friends.

Drive

Freelance has given me a career full of opportunity and a smooth transition into working mum - if there is such a thing?!

It's a serious juggle through odd hours, long edits, bizarre briefs and tricky workloads but somehow works in with my crazy little family. I’m in my element and the power of choice keeps me incredibly driven to continue doing what I “choose” to be.

The thing about my story is that it is still being written and everyday brings a new opportunity, and that, my friends, is what we call a win-win.

My recipe for success.

Add in to the mix

74

Happy Clients

16

Years Experience

7500

Cups of Coffee

1560

Re-energising Runs

The most important thing

I get people talking

Exceeding your expectations

I could talk for hours about how I pride myself on fresh, effective visual ideas but your opinion will always be the truest and most important.

Melinda

Sarah Jane has been an integral part of the Super Sprout team from day one.
I have always found that she goes above and beyond what is expected, and provides fantastic design options - not only meeting the brief but also with an understanding of the overall target markets that we are trying to reach.
It has meant that we can really explore creative options without the enormous expense that often comes with that.

Super Sprout.

Craig

I have worked with Sarah Jane since 2009. She is an absolute pleasure to deal with by being responsive, creative and openly welcoming feedback on subtle changes to what she produces (which are few).
She’s a true professional. What Sarah Jane produces oozes quality! She brings our ideas and vision into reality through strong, bold, vibrant and elegant design that reflect and represent the nature of our diverse portfolio of businesses.
She’s our go to ‘graphic designer’ and I have, and will continue to recommend her. Creative genius!!

Richards Group of Companies.

Kelly

We have been working with Sarah for over 7 years and she is invaluable to our marketing team. We wouldn't be able to produce such high quality advertisements without her help and guidance. Sarah understands what we need and presents it beautifully and artfully. She is always there when we need a hand and nothing is ever too much trouble. Urgent deadlines, sudden marketing options, rewrites - she always goes above and beyond and ensures that as a team we deliver.

Therian.

Rhys

First impression... Completely blown away. I’m getting great feedback, I wish I spoke with you MONTHS ago!
You have performed at an exceptionally high level for me these past few weeks. I am very grateful and hope I can refer some further clients your way, great work!
Thank you Sarah Jane.

Real Time Law.

Kas-Sandra

We approached Sarah Jane to create a logo for our self funded charitable venture. The first draft came through and we were nothing short of amazed. She had captured the spirit of our organisation immediately. Despite the lack of any real brief, she completely understood our market and vision, and reflected it perfectly.
We're so proud of our logo and extremely grateful to Sarah Jane for her creativity, attention to detail and generosity. We receive constant compliments on our logo and happily pass on her details - we're confident any future clients will not be disappointed.

Mamalicious Meals.

Jenny

Sarah Jane, it was great collaborating with you during the various projects you were involved with.
You were professional, met deadlines, and created the WOW factor.
Your contribution in designing and delivery of all the marketing and communications was impeccable.
I would recommend you to anyone! Creative, professional and on time...

QLD Govt.

Costas

We have found Sarah Jane to be professional with a close attention to detail and always meeting deadlines which is invaluable to us. She is organised and has creative and fresh ideas, many of which we have taken onboard and we would not hesitate to recommend her services to anyone.

The Amber Centre.

John Allen

You did a wonderful job. Actually you did what many designers before you never envisioned, but I knew was there.
Thanks for finding it Sarah Jane.

Nutrient Rich.

Rosa and Mary

We just want to say thank you.
We are so happy with the cards and brochures and tags. Everyone who has seen the cards has commented how elegant they look!

Rosa and Mary Bridal.

Hey You

HIT ME UP

Let's get your brand noticed

I only work with a handful of select clients at any one time and am always on the lookout for my next collaboration.